Pragmatic Play Sports Brand Identity & Creative Direction
Brand Development | Logo Design | Art Direction | Campaign Design
Led the logo and visual identity development for Pragmatic Play Sports, establishing a distinctive sports-focused brand while maintaining a strong connection to the parent company's identity.
Developed a consistent visual direction across promotional campaigns, sporting events and industry exhibitions, creating dynamic artwork that combines bold typography, impactful sports imagery and a recognisable brand aesthetic.
The resulting creative approach provides a cohesive visual identity adaptable across different sports, audiences and marketing touchpoints.
